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Pearl River Chemical Coating Co., Ltd. Marketing Summit 2019 was solemnly held in Zhuhai

Release time:2019-07-12

    On July 4, New Pearl Painting, New Opportunities, New Ideas and New Patterns-Pearl River Chemical Coating Co., Ltd. Marketing Summit 2019 was grandly held in Zhuhai Marriott Hotel. At this summit, the Pearl River Coatings issued a development plan for the next three years, which will transform from a production-oriented enterprise to a market-oriented enterprise. 


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    Huang Kai, Honorary President of Guangdong Coatings Industry Association; Shi Fengxi, Assistant General Manager of Guangzhou Vanlead Group Co., Ltd., Chairman of Guangdong Pearl River Chemical Coatings Co., Ltd; Xu Nanqiang, General Secretary and General Manager of Guangdong Pearl River Chemical Coatings Co., Ltd., Vice Secretary of the Party General Branch, Chairman of Discipline Inspection Group, Chairman of Trade Union, Vice-President Wang Qiang, Vice-President of the Party General Branch Li Zhiqing, Secretary of the Board of Directors, Qiu Xinglin, Vice General Manager, Tian Qiao, Vice General Manager, Li Fan, General Manager of Guangzhou Chemical Industry Group Co., Ltd., Shi Qinglin, General Manager of Foshan Zhitao Qinglin Enterprise Management Consulting Co., Ltd., and more than 150 Representatives of excellent distributors from China and abroad as well as people from painting business, intelligent paint network and foreign paint network. 


    Guangdong Pearl River Chemical Coating Co., Ltd. was founded in 1933. Its headquarters is located in Zhuhai. It is a well-known paint brand enterprise in China. Its brands such as "Television Tower", "Qingzhu", "Dongfeng", "Shineng" and "Qingsong" are well-known in the industry. As a national brand focusing on paint production, Pearl River Coatings covers an area of 117,000 square meters, with an annual capacity of 70,000 tons. It is a large paint production base with advanced production equipment, complete varieties and strong comprehensiveness, and an important benchmark for the industrial paint industry in South China. 


    As an important benchmark for the old-brand National Coatings Enterprises and the industrial coatings industry in South China, the decision of adjusting the focus of operation issued by the Pearl River Coatings Company will not only accelerate the pace of its listing, but also promote the process of green development and modern governance of the industry enterprises.


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Huang Kai, Honorary President of Guangdong Coatings Industry Association made a speech 


    Huang Kai, honorary president of Guangdong Coatings Industry Association, said in his speech that Guangdong Pearl River Chemical Coatings Co., Ltd., as the leader of Guangdong Coatings Industry, is the first brand in Guangdong Coatings Industry, and technology research and development has been in the forefront. Under the normative management of state-owned system and the trust support of customers, the influence of enterprise brand has been greatly improved. 


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Shi Fengxi, Assistant General Manager of Guangzhou Vanlead Group Co., Ltd. and Chairman of Guangdong Pearl River Chemical Coatings Co., Ltd. made a speech


    Innovation and development is the backbone of enterprises to stand in the tide of the times. Shi Fengxi, chairman of the Pearl River Coatings Board, said that as a leading industry enterprise in South China, Pearl River Coatings is changing from a production-oriented enterprise to a market-oriented enterprise. 


    Chairman Shi Fengxi said that innovation and development will never stop. Pearl River Coatings will invest more resources this year to make continuous efforts in new product research and development, improve quality services, modern wisdom logistics and other aspects to build enterprises, relying on all staffs of Pearl River Coatings and business partners to create a better development path. 


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Xu Nanqiang, General Manager of Guangdong Pearl River Chemical Coatings Co., Ltd.


    Xu Nanqiang, General Manager of Pearl River Coatings, said that the glorious history of Pearl River Coatings, which has been passed down for a hundred years, has been melted into every footprint along the way, written by generations of Pearl painters, "In the new era, the most important opportunity facing Pearl River Coatings is innovation". 



    Xu Nanqiang said that the Pearl River Coatings Company has carefully planned its development plan for the next three years in the past two years. In the next three years, most of the distributors of Pearl River Coatings will turn to direct sales, further consolidate the national sales system, increase market development efforts in the surrounding provinces, and strive to become the leading brand of China's industrial coatings.


All for growth


    The Pearl River Coatings Company Development Planning for the next three years, development strategy is not waiting for me. Pearl River Coatings believes that R&D, new products, team and sales strategy are the key elements to ensure the sustainable development of enterprises and the focus of promoting the development plan for the next three years.


    Tian Qiao, Deputy General Manager of the Pearl River Coatings Company, Cai Minzhao, Deputy Engineer and Minister of Technology, Wang Jianqi, Minister of Marketing, and Wei Hongjian, Minister of Sales, made thematic sharing respectively.


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Tian Qiao, Deputy General Manager of the Pearl River Coatings Company


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Cai Minzhao, Deputy Engineer and Minister of Technology of the Pearl River Coatings Company


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Wang Jianqi, Minister of Marketing of the Pearl River Coatings Company


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Wei Hongjian, Minister of Sales of the Pearl River Coatings Company


Focus on marketing and channels


    Shi Qinglin, founder of Zhitao's project, was invited to give a keynote speech on "Change, Innovation and Overcoming Difficulties in 2019". He said that China's economy is deeply dependent on the global economy. Statistics from 2012 to August 2018 show that the profits of private enterprises, foreign enterprises and state-owned enterprises are converted into net assets ratio, and the advantages of state-owned enterprises are obvious.


    "How do we deal with the difficulties of transformation?" Shi Qinglin mentioned that production enterprises should pay attention to marketing, training, research and development, management, and businessmen should strive towards construction, business, training, management and other directions. "In short, look less at competitors, more at end users, less profit and more sales, more differentiated marketing, less money and tricks, more execution ability."


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Shi Qinglin, Founder of Zhitao's project


In view of the development situation of the paint industry in 2019, Shi Qinglin gave the countermeasures:

Government attitudes change and preferential policies are provided.

The economic situation is grim, and we should grasp the profit cash.

Ability building, craftsmen compete with machines.

Close relationship between manufacturers, do not suspect each other.


Manufacturers Hand in Hand, Win-win New Era


    At the same time, the annual award ceremony for outstanding distributors of Pearl River Coatings was solemnly held, awarding the Diamond Partner Award, Outstanding Contribution Award, Breakthrough Award, Venus Award for Sales and Nova Award for Sales. Enterprises work hand in hand with distributors, all business partners, will help the Pearl River paint in the new era continue to blossom new brilliant.


    Excellent distributors made a speak, on behalf of Wu Songhui, general manager of Huizhou Shanbao Industrial Co., Ltd., Xu Gengbin, general manager of Shenzhen Anmao Industrial Co., Ltd., and Wu Wangyi, manager of Guangzhou Jianrong Hardware and Electrical Equipment Co., Ltd.


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The winner of "Diamond Partner Award" took a photo with Assistant General Manager of Vanlead Group and Chairman of Pearl River Coatings Board


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The winner of the "Outstanding Contribution Award" took a photo with the General Secretary and General Manager of the Pearl River Coatings Party Branch


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The winner of the "Outstanding Contribution Award" took a photo with the General Secretary and General Manager of the Pearl River Coatings Party Branch


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The winner of the "Breakthrough Pioneer Award" took a photo with Deputy Secretary of the Deputy Secretary of the General Party Branch


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Winner of Venus Award for Sales and Vice President


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Winner of Venus Award for Sales and Vice President


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The winner of the "Sales Nova Award" and the three ministers of the sales system


    In the future, the Pearl River Paint will not forget its original intention and continue to move forward. It will become bigger and stronger and strive to be the backbone of the trend of the new era. 




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